How to Avoid Anti-Spam Filters in Email Marketing

nti-spam filters are one of the major troubles that all email marketers are forced to face. The most important thing that you have to follow when it comes to avoiding the anti-spam filters is to make sure that all the contents in the email are passed along completely in accordance to the standards of the W3 browser. In other words, you should treat it like an HTML document and pass the contents of your email likewise.

Trying to construct your emails like a HTML design is quite difficult and very tricky and you should be very careful from the very beginning. You whole campaign would become an utter waste of time if you don't manage to avoid the anti-spam filters and it also takes a lot of patience. The worst part is that different browsers have different standards and come up with different issues when it comes to rendering HTML. With the conflicts being different for each browser, the worst and hardest one for email marketing is definitely considered to be the Internet Explorer.

If you are looking for a way to avoid all these problems, you should focus on the three different parts of the email - the header (the address details of the sender), the content body of your email and also the subject line. The first thing you should do to keep your emails out of the anti-spam filters is to make sure that your emails are all sent from the same server. None of the headers should be blank. It is mostly construed to be spam if your email does not have all the headers filled. It would also be a better idea to not use the BCC and CC headers.

When it comes to the subject line, the first thing to remember is to actually put in a subject line every single time. The subject line should also be very concise and also interesting. There are certain words or phrases that attract the attention of the anti-spam filters. 'Free' is one such word and it is a very bad idea to use it. Other phrases that you should avoid using would be words like discounts and teen.

When it comes to the content of your email, it is best to use a normal font and to avoid using all caps. It is best to avoid words that might sound like you are spamming the inbox like 'free' for example. You would have received a lot of spam emails and you should do just about everything they didn't and try to avoid whatever they did. When you have all the rules in your bag, you will not have any problems whatsoever.